AP+I Design
AP+I Design is a woman + minority owned architecture and interior design firm in Mountain View, California.
As a graphic designer on the marketing team at a small firm, I’ve worked on a wide variety of projects, from social media management and creating data-informed marketing materials to designing stop motion animations and everything in between.
April 2022 - Present
Marketing
Graphic design
Brand identity
Social media management
Web design
Photography
Videography
Brand Identity + Brand Guidelines
I played a key role in rebranding AP+I Design after 30 years in business, leading color workshops and rolling out the updated brand across marketing materials. I later took over brand decisions, developed the guidelines, and lead 30+ person training to ensure consistency.
Marketing Collateral
I designed business cards, postcards, brochures, and various marketing material for internal and external usage, working with local printing companies and spearheading the project from conception to completion.
Presentation Design
I created hundreds of branded presentations for internal meetings, clients, and proposals. Here are a few highlights.
Design presentation template
Boilerplate proposal template
Social Media
Unlike many firms, AP+I Design’s social media offers an inside look at who we are, not just what we do. We go beyond showcasing projects to highlight our culture, celebrate our team, and share the fun along the way. This approach has not only boosted engagement and analytics but also supported hiring efforts and reinforced our biggest differentiator: a diverse, collaborative, and genuinely friendly team.
Website
I assisted in the relaunch of our website during our rebrand. I optimized the website using SEO strategies and tracking analytics.
Photography + Editing
Staging candid shots + portraits around the office, I created a library of ready-to-use images for marketing materials, staff headshots, and social media posts.
